First Aid for the Mind
I’ve been working on branding for a couple of projects concerning mental health recently. It’s an issue that affects us all as much as physical health but it’s not talked about very much owing to the stigma that still exists. There is now a Mental Health First Aid Kit that can be used at times of crisis. The use of this “kit” can be taught to people in organisations in the same way that they can be taught to administer emergency aid when people are injured or have a heart attack. I think this is a great idea. Most of the time, when we sense that people are suffering from emotional issues or approaching a breakdown, we get a bit embarrassed and pretend not to notice. Timely intervention can prevent these problems from escalating. After all, mental health is a spectrum – we’re neither 100% ill or 100% well at any time, just as our physical health ebbs and flows. I’m looking forward to learning more about this from our clients and to helping them to communicate it into the marketplace.
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Tags: client, emotional issues, marketplace, mental health, organisations
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